Why did Etisalat increase their data plan tariffs?

We just got information that Etisalat has increased their data plan tariffs. This move comes at time when other networks are reducing their prices. The question is: Why would Etisalat do this? See the table below showing the previous and new prices:

Former Etisalat Nigeria's logo
Former Etisalat Nigeria’s logo

Old pricing.

plansprice(N)USSD codesvalidity
1.5GB1,000*229*2*7#30 days
3.5GB2,000*229*2*8#30 days
5GB6,500*229*2*3#30 days
8GB8,000*229*2*5#30 days
10GB10,000*229*4*1#30 days

See the new pricing.

plansprice(N)USSD codesvalidity
1GB1,000*229*2*7#30 days
1.5GB1,200*229*2*25#30 days
2.5GB2,000*229*2*8#30 days
3.5GB2,500*229*2*26#30 days
5GB3,500*229*2*9#30 days
11.5GB8,000*229*2*5#30 days
15GB10,000*229*4*1#30 days

From the above tables, we can see that Etisalat has reduced the data allocation on their less priced priced data plans. On the other hand, they increased data allocation for the more expensive data plans. It is clearly a better deal when one then opts for the more expensive plans. We hope that the quality of service remains the same – or even gets better – irrespective of the new changes.

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