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Why did Etisalat increase their data plan tariffs?

    We just got information that Etisalat has increased their data plan tariffs. This move comes at time when other networks are reducing their prices. The question is: Why would Etisalat do this? See the table below showing the previous and new prices:

    Former Etisalat Nigeria's logo
    Former Etisalat Nigeria’s logo

    Old pricing.

    plansprice(N)USSD codesvalidity
    1.5GB1,000*229*2*7#30 days
    3.5GB2,000*229*2*8#30 days
    5GB6,500*229*2*3#30 days
    8GB8,000*229*2*5#30 days
    10GB10,000*229*4*1#30 days
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    See the new pricing.

    plansprice(N)USSD codesvalidity
    1GB1,000*229*2*7#30 days
    1.5GB1,200*229*2*25#30 days
    2.5GB2,000*229*2*8#30 days
    3.5GB2,500*229*2*26#30 days
    5GB3,500*229*2*9#30 days
    11.5GB8,000*229*2*5#30 days
    15GB10,000*229*4*1#30 days

    From the above tables, we can see that Etisalat has reduced the data allocation on their less priced priced data plans. On the other hand, they increased data allocation for the more expensive data plans. It is clearly a better deal when one then opts for the more expensive plans. We hope that the quality of service remains the same – or even gets better – irrespective of the new changes.

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