Transsion is now world’s 5th largest smartphone brand

Transsion, parent company of TECNO, Infinix, and itel, is now the world’s 5th largest smartphone brand with 22.7 million phones shipped and a 9% market share in Q2 2023.

According to industry analysts, Canalys, “Transsion Group (includes TECNO, Infinix and itel brands), benefiting from recovery opportunities in the African market and other emerging markets they recently expanded into, leaped into the top five for the first time and shipped 22.7 million units, experiencing 22% annual growth.” [1].

Advert

Get started now.
Become great public speaker and you become a more effective teacher, trainer, facilitator, or preacher. Get started today.

Transsion is now world's 5th largest smartphone brand

This is a massive milestone for the Transsion brand. Ahead of Transsion are Samsung leading the top 5 pack with 21% marketshare, Apple (17%), Xiaomi (13%), and OPPO (10%), in that order. Transsion holds the 5th spot with 9% marketshare.

History

Transsion holdings has come a long way from its humble beginnings in 2006 when it was founded. The company began selling TECNO and itel feature phones in Nigeria in 2008. The first TECNO smartphone was released in 2014.

The group, comprising TECNO, Infinix, and itel, went on to become the largest smartphone manufacturer in Nigeria and also in Africa in 2017. Transsion also expanded to Asia ten years after it was founded. As at today, the company sells mobile phones in multiple countries in Africa, the Middle East, Southeast Asia, South Asia, and Latin America.

References

Advert

Get Top Notch Copywriting Services Best Copywriting services in Lagos NigeriaWhether you need copy for a digital advert or an offline banner or billboard, or you need effective copy for your Website's pages, we are masters at using words to get results. Talk to us today.

  • Global smartphone market decline softens as shipments drop 10% in Q2 2023 (source)

Get Notified of New Content on Mobility Nigeria

Don’t snooze on fresh, new posts. One email per day only! We do not share your contact with anyone.

We don’t spam! Read our privacy policy for more info.

Advert

Best Social Media Management Service For Small Businesses In Nigeria
Best social media managment foe small businesses in NigeriaWe will create your content calendar, design graphics, and post daily, to keep your brand and products in front of the public and to grow your following on social media. Get started.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top