In 2017, Japanese mobile brand, Freetel, made a splash into the Nigerian mobile market and announced the Freetel ICE 2. Other models like the ICE 3 and Priori 4 were introduced to the market as well.

Freetel phones offered Nigerians value at the bottom end of the market. But two years down the road, and the brand has faded off into oblivion. The dust has settled and the Japanese brand has been unable to plant itself firmly in the Nigerian market.

Freetel phones are difficult to find, and the official distributors website does not have any model listed any more. Another one bites the dust?

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