Smartphone brand, TECNO, is said to spin-off its flagship smartphone line, the PHANTOM, as a standalone sub-brand, aiming to tackle the premium smartphone market amid an ambitious global expansion plan. 

As TECNO gains more and more reputation and attention in global markets, its relaunch of the PHANTOM brand, not only marks a jump by the brand to rival at the higher-end market section, but also a significant change to the competitive landscape in global emerging markets. 


With the global economy recovering from the pandemic, TECNO captured the changes in market demand and listened to the wants of high-end consumers to try new brands that bring bolder and better innovations that can inspire confident and bright minds of the future, and the relaunch of PHANTOM comes just in time. It marks TECNO’s determination as well as a solid step toward a global outreach to high-end consumers. 

The PHANTOM brand is bound to reshape the competitive landscape and ecology of the entire mid and high-end segment of the smartphone industry by bringing industry most-advanced technologies with fantastic innovative features. 

As a new brand as well as a flagship to compete with other brands, the design and function of PHANTOM is expected to echo a premium level of care and respect which are far beyond expectations. Having features that accommodate the general needs and many of the overlooked aspects of daily life, with the added luxury of elegance in design, expectation is that the device will generate great interest and intrigue from high-end consumers. 

The PHANTOM X is expected to be equipped with many industry firsts for the target market segment, such as a 3D borderless screen, a special design of angle arc to present users with the best comfortable grip in hands, a curved glass surface etched texture, and more. While there will be improvements to the traditional advantages of a high-end smartphone brand, such as charging time, battery life and storage, the upcoming PHANTOM X will also feature the industry’s leading super large smartphone sensor.

In addition, PHANTOM as a new sub-brand, will also offer direct online purchasing services to consumers through its website, beginning with the Nigeria and Kenya markets. The official website of PHANTOM has been launched, where users will have access to browse PHANTOM products, as well as various options such as exclusive VIP services, PHANTOM Club activities that customers and members are entitled to after purchase. Pre-order for the Phantom X is already running on the website from 23rd – 30th June.

With a convenient purchasing process, efficient logistics and distribution, exceptional after-sales service and a customer-first focus in mind, PHANTOM aims to ensure consumers experience a first-class shopping experience.

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