Appointment of Ibrahim Abba Gana as Chief Marketing Officer (CMO) for MTN Cameroon

Ibrahim Abba Gana has been appointed as the Chief Marketing Officer for MTN Cameroon, joining the league of few Nigerian professionals that have established global recognition within the MTN Group operation, with headquarters in South Africa.

Ibrahim steps into this role with over 12 years’ experience in commercial strategy development and execution, business operations, and a commendable track record in identifying opportunities and driving operational excellence with superior analytical capacity. Prior to this appointment, Ibrahim was General Manager in Group Operations, working closely with the Group Chief Operations Executive to develop business strategies and oversee execution and budgets.

Ibrahim also worked as the General Manager, Business Intelligence, MTN Nigeria where he led transforming business initiatives. He was directly responsible for driving Business Intelligence Strategy across the Organization/Data Stewardship, Strategic Planning, Insights and information management, Revenue modeling; Cost of Sales and Capital expenditure planning and coordinating of “special projects” with multiple C-Level stakeholders, across divisions.

Ibrahim started his career as a Trade Marketing Development specialist with m&m/Mars Hackettstown, NJ, USA in 2001, where he was responsible for analysis of sales transactional data, category demand planning, design of trade marketing activities/trade propositions and channel effectiveness management. He later moved to IBM Cambridge, MA, USA as the Market Research Consultant, IBM Mindspan solutions where he utilized advanced financial models, industry trends, and market factors, to quantify the size and potential of the global E-learning market, which is a global success story today.

Ibrahim is holder of an MBA in Marketing & Finance from the D’Amore-McKim School of Business, Northeastern University, Boston, USA, where he earned distinctions in Business Case skills and Marketing management. He also holds a Bachelor of Science (Hons.) degree from the University of Greenwich, London, UK.

Ibrahim is also a proud alumnus of the Executive Education programmes of the Said Business School, University of Oxford (The Oxford Advanced Management and Leadership Programme), the General Management Leadership program of the Columbia Business School, New York and Duke’s Global Advancement Programme.

Ibrahim was recently recognised in 2012 as one of Nigeria’s top 50 Professionals by ‘This Day’ Newspaper.