Samsung Electronics has unveiled its lineup of AI TVs at their Unbox & Discover event held in Lagos, Nigeria, by showcasing the latest Neo QLED 8K and 4K, OLED TVs, introducing an innovative approach to experiencing classic, low-resolution movies with the latest advancements in technology.
At the event, the company showcased its state-of-the-art AI technology, designed to significantly enhance the quality and enjoyment of older films, bringing them to life with unprecedented clarity and detail, Samsung claims. We are going to have to see what the reviewers say after they have experienced the device.
Representing Samsung, the world’s leading TV manufacturer for 18 years, Ajay David, According to the Head of Consumer Electronics for Samsung in Nigeria, the Neo QLED 8K TV represents a remarkable leap forward in visual technology. This cutting-edge television utilizes the innovative 8K AI Upscaling Pro, a feature that enhances users’ favorite shows and movies to nearly match the stunning quality of an 8K display.
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Samsung says that this technology delivers an unparalleled level of detail and picture clarity that surpasses what conventional 4K TVs can offer. The company claims that the result is a jaw dropping viewing experience where every scene comes to life with vibrant colors, sharp contrasts, and a depth of realism that transforms everyday entertainment into a cinematic experience.
The 2024 Neo QLED 8K QN900D, standing as the flagship model in Samsung’s latest television lineup, represents a pinnacle of technological innovation. At the heart of this cutting-edge TV is the powerful 8K NQ8 AI Gen3 Processor, a significant upgrade from previous models.
This processor is equipped with an advanced neural processing unit (NPU) that operates at twice the speed of its predecessor, boasting an impressive 512 neural networks, a substantial increase from the previous 64.
This leap in AI technology enables the processor to analyze and optimize content in real-time with extraordinary precision. Whether you’re watching a blockbuster movie, streaming your favorite series, or gaming, the AI system fine-tunes every aspect of the picture and sound quality.
This flagship model is designed to redefine what viewers can expect from their television, offering an experience that is both technologically superior and deeply engaging.
Speaking at the event, Moses Oyebade, Head of Retail at Samsung West Africa, said the company is presenting the Samsung Neo QLED 8K TV which actually redefines how you experience visual experience.
“The Samsung AI TV has features that work in three different areas: First is the AI picture, AI sound and the AI optimization. At the heart of all this is the super powerful processor that powers all these features called the NQ-AI Gen 3 processor which actually defines all the things happening on this tube.
This processor has been upgraded with 512 neural networks that define how this device customizes and gives you a better experience. So it is twice faster compared to what we had before so it gives you wonderful pictures and very good sound,” he said
Samsung has also partnered with Dolby Atmos for the latest AI TV’s sound expression.
“We also partnered with Dolby Atmos to give you a sound experience that brings your content to life. It’s more like you’re in your living room watching a scene where rain is falling and it feels like the rain is actually falling in your living room. So that is what you get because of Dolby Atmos.
“You can see a situation whereby there is an echo at one part of the screen and as the echo moves to the other part of the screen, the sound follows the echo. That is more true to life than anything you will see out there.” said Doighe Abigail, Trainer for Consumer Electronics.
Samsung also highlighted that the Neo QLED 8K TV integrates effortlessly into a smart ecosystem. During setup the TV instantly detects and connects to available networks and devices, all managed through an easy notification on the user’s smartphone.
The debut of the Neo QLED 8K AI TV supposedly represents a major leap forward in Samsung’s AI technology, as the company seeks to establish a new benchmark in home entertainment. Time will tell about that.