{"id":15069,"date":"2016-09-24T22:46:00","date_gmt":"2016-09-24T21:46:00","guid":{"rendered":"https:\/\/mobility.com.ng\/?p=15069"},"modified":"2024-05-18T21:46:24","modified_gmt":"2024-05-18T20:46:24","slug":"nigeria-smartphone-penetration-september-2016","status":"publish","type":"post","link":"https:\/\/mobility.com.ng\/nigeria-smartphone-penetration-september-2016\/","title":{"rendered":"Nigeria\u2019s Smartphone Penetration [2016]"},"content":{"rendered":"\n
My estimate of Nigeria\u2019s smartphone penetration as at June 2016 is 22 million. Smartphone penetration is nowhere near the figures being bandied around in some quarters. <\/p>\n\n\n\n
First up, Nigeria\u2019s smartphone penetration analytics is a troublesome subject. Statistics in this country is a problem. Even for the total population of the country, there are varying figures floating around. Smartphone penetration is defined as percentage of the country\u2019s total population.<\/p>\n\n\n\n
Nigeria\u2019s official population as at 2013 was 173 million. One source puts the population figure in 2016 at 188 million. Others have it in between 177 million and 188 million. So, we have that range to work with. Trouble.<\/p>\n\n\n\n
In 2015, the NCC said that there were\u00a092 million mobile internet users in Nigeria<\/a>. This figure has remained roughly the same till\u00a0June 2016<\/a>.<\/p>\n\n\n\n As has been discussed before, chances are that the NCC\u2019s figure captures total subscriptions and did not take into consideration the fact that in many cases, individuals own multiple lines. Let me explain this: one user can have multiple subscriptions (or connections). If a user has 3 active SIM cards, that means three subscriptions\/connections belong to only that user. So figures of total subscriptions\/connections do not tell us how many users\/subscribers we have.<\/p>\n\n\n\n The NCC will do us all a whole lot of good by getting the subscription figures processed to pinpoint exactly how many mobile internet users we have. One thing is sure: because many users own multiple lines, the mobile internet penetration of Nigeria is much lower than the official 92 million being circulated now.<\/p>\n\n\n\nUsers Versus Connections<\/h2>\n\n\n\n
Nigeria\u2019s Smartphone Penetration: MobilityArena Estimate 2014<\/h2>\n\n\n\n