What BlackBerry Has Done With BB10

BB10-Q10-Z10

BlackBerry 10 is here. Finally! BlackBerry (formerly RIM) have pulled off a superb transition programme from an old legacy OS to a shiny new, up-to-date OS and devices. Every single legacy BlackBerry fan and user that I know of are excited about getting a BB10 device. Oh, I am sure that there will be a few people who will walk away, but what BlackBerry has done here is amazing – a superb level of loyalty and carryover of their existing subscriber base to the new platform, a platform designed from the ground up. That is no mean feat.

What Blackberry has done here is what Nokia ought to have done with the initial transition plan from Symbian to MeeGo. But instead, Nokia burned the Symbian ship, then dumped the MeeGo ship and jumped aboard Windows Phone. I love Windows Phone, but there is no doubt that it is a strange creature to Nokia’s legacy Symbian/Belle fan base. What we see with Nokia’s transition plan has been a huge defection to other platforms. That Symbian to Windows Phone transition plan has been lacklustre compared to what we are seeing with BlackBerry.

Running the new BB10 OS, we have the QWERTY Q10, appealing to the user base that are more comfortable with hardware keyboards, and then the new generation style touch slab Z10, for those who prefer the fashionable way. Right now, there is much excitement and buzz in the BlackBerry world. Even some BlackBerry users who deserted the platform earlier will pick up a BB10 smartphone as soon as they get the chance. That is how good what BlackBerry has pulled off here is.

A brand new identity in sync with the public. A brand new OS. Brand new devices. And best of all, keeping most existing subscribers excited about it all. Darn! I doff my hat to the new team BlackBerry. Kudos!

About The Author: Mister Mobility

Communications | Web | Mobile. Owned over 100 mobiles. Adventurer. Ladies' Man. Follow him on Twitter @Mister_Mobility, on LinkedIn at YomiAdegboye, and circle him on Google+. Listen to his music on SoundCloud.

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37 comments for “What BlackBerry Has Done With BB10

  1. Igoma D N
    January 31, 2013 at 00:19

    I luv the new device BB10 but can they update existing 7.1 Os to 10 versions? I wish is possible? Buy bb10 wil be cut throat now. I luv it. But it has to wait till I get my tablet frm galaxy tab. 7.1 300?

  2. Deji
    January 31, 2013 at 02:12

    Camera with Time Shift
    mode bb10 is a feature you would love being a camera enthusiast.

  3. dgreatson
    January 31, 2013 at 02:45

    @Igoma, why not get the Blackberry Playbook, it can run BB10 in weeks to come. BB10 is the Future

  4. Soji
    January 31, 2013 at 04:37

    “All we are saying, Give me Z10″ *in devoted Super eagles fan voice*

  5. obus.boss
    January 31, 2013 at 05:43

    It’s amazing what they did with it.It’s a device that is worth the wait I guess,I hope the prices will be fair.

  6. January 31, 2013 at 06:58

    Would the video calling via BBM be via wifi or can be accessed through BIS?

  7. dgreatson
    January 31, 2013 at 07:36

    I got a dm on twitter from @blackberryhelp saying I can upgrade my PB to BB10, how true is this, anyone did that here, cos my wifi is down, so jst wanna knw any1 did that.

  8. Harry Echemco
    January 31, 2013 at 07:46

    I think it is even more exciting that Mr Mo is excited by this rather mediocre offering from BlackBerry (RIM) when you consider that there is nothing new here from Blackberry in the mobile landscape except to RIM and their former Blackberry. Nothing even evolutionary not to talk of revolutionary, maybe except the change of name from RIM to blackberry. But is that not going round in circle?

    Whereas Mr Mo thinks they have corrected the mistakes made by Nokia, I think they are also headed in the same direction, the ruins. Blackberry is actually toeing Nokia’s line here, by mere changing the name of the OS from Blackberry to BB10 and the company now assuming the name blackberry. They only tried copying the features of other successful mobile operating systems without bringing anything new and with their hardware neither screaming. What are they possibly going to present to people who are already settled with other platform? Yeah, maybe for people who are still dallying with the idea of a smartphones choice or people coming from feature phones.

    I have seen something similar in the past happen with Nokia. BlackBerry (RIM) are doomed with their own operating system so they should just hasten and adopt some other platforms or die with it. Another mobile operating system obituary is very imminent but I’m hoping that it doesn’t have to take the parent company alongside this time.

  9. January 31, 2013 at 08:22

    Here goes Harry again.

    Mediocre offering? Okay.

    Can I ask exactly what “new thing” Android brought to the tablke when it arrived on the scene? Android was poorer than Symbian, and iOS back then. It was ugly, under-featured and the first Android smartphone was so repulsive that no-one gave Android a fighting chance.

    At least, BB10 matches what exists on other platforms to a large extent.

    Blackberry is actually toeing Nokia’s line here, by mere changing the name of the OS from Blackberry to BB10

    The above statement is something that only someone as rabid as Harry can make. Pure nonsense. Anyone who has eyes open knows that BB10 is not just a rename. But then, it is Harry, the same guy who thinks iOS users all need their heads examined, and the very one who thinks that Android is the best thing since Eve.

    Please, Harry, get off your Android high horse. You are beginning to sound really annoying. *Drops mic*

  10. Harry Echemco
    January 31, 2013 at 08:40

    Mr Mo I’m sorry o! I’ve forgotten that except you say so, it just cannot be. But you seem to drop the copying of other successful platforms bit for convenience. I said that too.

    But when fighting from a losing position, I think you ought to fight harder rather than letting the leaders to keep dictating the pace while you sit back and copy. I don’t think it is a good strategy. It didn’t work for Nokia with their Symbian and Windows Phone 7.x suffered for similar reasons.

    And for what Android brought to the table at launch, I guess you were rather too busy with Symbian then to notice

  11. tivta
    January 31, 2013 at 09:03

    I just have a question. Is it true that as from bb10 there will no longer be unlimited browsing as users will be expected to subscribe to their network’s APN and no longer use blackberry.net? Pls MR Mo help me ask the blackberry people oh.

  12. koweiszki
    January 31, 2013 at 09:07

    *yawn* is this an article or what??? nothing said

  13. jujukemist
    January 31, 2013 at 09:45

    watching the unavailing on my favourite news channel Aljazeera, I sensed these guys nailed it. the UI looked like one I am familiar with. I need the Q10. RIM now BLACKBERRY. has shown the way of how to mutate!

  14. Noni
    January 31, 2013 at 10:08

    RIM now calling itself BlackBerry is funny, because people were calling RIM Blackberry anyway!

    I’ve always liked BlackBerry, faults and all, and this is a far better move than Nokia offered their users. The good thing is that BlackBerry seems to be learning from the failures of Nokia. Pricing will be interesting. And I’m watching to see if the cost of existing Blackberry handsets will fall with the introduction of the BB10 devices.

  15. @nelsonisibor
    January 31, 2013 at 10:21

    I really get amazed when people say BlackBerry 10 brings nothing revolutionary to the table. Its either you have been reading reviews from one of those famous AMERICAN blogs or you didnt watch the launch live. Well what do I know? *shrugs*

  16. January 31, 2013 at 10:26

    @Noni, cost of existing blackberry devices fall because of the BB10 ? That aint happening at all, we all know Nigeria is the only country on earth that defies the laws of economics…. Will still get the Q10 sha

  17. Efe
    January 31, 2013 at 11:46

    Let us not get too excited here. I like BB10 and i think Blackberry has exceeded expectations but Harry is right, I see nothing new in BB10. The only exciting thing is the use of gestures which in itself isn’t new. It is exciting because it is the only “living” OS that adopts system wide gesture control. The event itself was described as boring. Personally, I think Windows Phone brought more to the table in terms of variety than BB10.
    @Noni, don’t count on it. If anything, BB10 devices would be even more expensive. Already, prospective buyers are complaining that the contract sum is even more than the iPhone 5.

  18. adnikky
    January 31, 2013 at 11:56

    I’m glad about the offerings of BB10 seems to live up to its hype. I just can’t wait to get my hands on one. I’m just torn between getting the z10 and q10 cos of the screen size.

  19. Mr Appleton
    January 31, 2013 at 13:41

    I would like to see people use 1GB data plan for their bb10 devices and see just how well it compresses data! “Android’s data guzzling ability” oh! Spare us pls!

  20. yemko
    January 31, 2013 at 16:47

    lolz let see what our service provider will do wit bb10, am quite sure it will be data hungry like driodz

  21. January 31, 2013 at 20:13

    It will definitely be a data guzzler and with em dropping blackberry.net, it could be a problem. Sheesh! Must they always assume that all countries have awesome internet access? I heard a rumor of the device retailing at $700 (I’m like wt*). As much as they want to launch with a bang, how about launching a mid range device as well??

    I almst regret not getting a PlayBook. If the coming reviews of bb 10 is amazing, would grab me one….on the other hand, I’ve come to realise that several reviews from em oyibo sites are full of ram sh*t.

    I also feel Harry’s point (just a teeny lil bit)….as for prices of os 7.1.0.xxx and below crashing….I wouldn’t bet on it if grandma curve 2 of yonder years can still command a few thousands (that device should be free jor)

  22. Baoku lseotan
    January 31, 2013 at 23:24

    Great re-branding effort by BB but it won’t save them from obvious relegation.After launch, their share value fell. Besides, BB10 offers nothing radical that will entice consumers away from Galaxy S3, iPhone 5, Lumia 920, HTC One X+/Droid DNA, LG Nexus 4 or even Sony Xperia ZL. In a while, Mr. Mo and co will see that BB 10 isn’t going to save RIM, sorry BB.

  23. olusheenor
    February 1, 2013 at 02:53

    so nothing like BIS again? The only reason why i would get a BB10 device is the unlimited data feature on BIS. Imagine a modern OS like android on BIS.. Now that am hearing there’s no normal flat rate internet services, no need to waste hard earned money on a future that may fail. Android 5.0 all the way..

  24. olusheenor
    February 1, 2013 at 02:59

    Harry may be right but as usual he a stark android fanboy and sometimes presents his case in a sentimental way that i must confess is really annoying. BB10 might find itself struggling when android 5.0 comes out by mid year. Trust google to release features that will make everyone sit up with a straight face!

  25. February 1, 2013 at 08:22

    It is funny the way the likes of Harry talks when they said blackberry brought nothing new except the change of name.Agreed they are more popular with blackberry name ,but the fact still remains that some other groups also knew them as RIM.And to change all that contradiction they have decided to be known officially as BLACKBERRY. However,their old BB5,6,7x are all made extinct with the new gesture BB10 os that is only closed to the revolutionary nokia meeGo of the N9.This is a good rebranding strategy to creat a good new image and it clearly does!The new os has no doubt changed the on-screen predictive wordings as we knew it just with flick of a finger.The BB chat can now be made in video,screen can be shared with the other person at the other end.Email,sms,mms and other messages from social medias are now received in one centre.The hardware is also at per with the competition unlike before.So when some1 said they only change name, it sound funny and selfish to me.As for me, i will need the Q10 so long as the BIS will still be maintained by our networks.

  26. February 1, 2013 at 08:23

    It is funny the way the likes of Harry talks when they said blackberry brought nothing new except the change of name.Agreed they are more popular with blackberry name ,but the fact still remains that some other groups also knew them as RIM.And to change all that contradiction they have decided to be known officially as BLACKBERRY. However,their old BB5,6,7x are all made extinct with the new gesture BB10 os that is only closed to the revolutionary nokia meeGo of the N9.This is a good rebranding strategy to creat a good new image and it clearly does!The new os has no doubt changed the on-screen predictive wordings as we knew it just with flick of a finger.The BB chat can now be made in video,screen can be shared with the other person at the other end.Email,sms,mms and other messages from social medias are now received in one centre.The hardware is also at per with the competition unlike the blackberry of olds.So when some1 said they only change name, it sound funny and selfish to me.As for me, i will need the Q10 so long as the BIS will still be maintained by our networks.

  27. Belushi
    February 1, 2013 at 20:07

    Lets be objective here, the new BB10 deserve an applause. Not by comparing their OSs with others but as an upgrade from the old BB operating systems. They have turned full circle. And if getting to this stage was what took them this long, then it’s well worth it.

    Even on the hardware side; 8MP camera, 2gig ram, 16gig memory, 4.2′ screen with 350ppi e.t.c… Come ooonnn, you got to give it to blackberry this time. I am an android fan and been getting better features and functionalities way before the launch of BB10. However, I am impressed with the turn of events on BB. I am happy for them and only wish developers will make available more apps to run on the BB10.

    I also agree with Mr Mo. Nokia should have taken this route instead of declaring symbian a burning ship.

  28. bosun99uk
    February 2, 2013 at 10:26

    Some OS launch with a copied version of existing OS, what BB10 has done is different and seeing the OS and hardware in action it’s clear that its something new.

    BB10 launch is even the greatest launch ever no OS in existence has launched with this much apps and power.

    In addition, i don’t think Blackberry has confirmed if the new BB will still use BIS.

    Let’s give it to Blackberry, they have tried, they came in through the door, unlike Nokia that used the Windows.

  29. Shehu
    February 2, 2013 at 11:01

    Give me a break Harry. Droid stopped sucking from ICS before then it was miles behind iOS. Even ICS was crap compared to iOS but BB has come with a new OS that no one I repeat no one can say is inferior to existing OS’s plus they launched with more apps than even the almighty iOS did with. I’m no platform’s fan in case you’re wondering I’ve used an iPad, currently using a Nexus 7 & have a BB. I rest my case :-)

  30. February 2, 2013 at 12:25

    @Shehu

    Give me a break Harry. Droid stopped sucking
    from ICS before then it was miles behind iOS.
    Even ICS was crap compared to iOS

    yeah, right!

    you obviously know what you are talking about!

  31. Harry Echemco
    February 2, 2013 at 15:40

    @Shehu:

    Good you rested your case because it is a dead case anyway and I have no intention of glorifying it through resurrection.

  32. Stephan Chimdi
    February 2, 2013 at 16:53

    “That Symbian to Windows
    Phone transition plan has been
    lacklustre compared to what we are
    seeing with BlackBerry”

    just what are we seeing with bkackberry? Stop making baseless comments Mr Mo, read reviews from crackberry and see how little blackberry fan boys think of the new platform.

    • February 2, 2013 at 17:15

      Stephan Chimdi,

      Bwahahahaha!

  33. bosun99uk
    February 2, 2013 at 17:21

    @Stephan Chimdi

    Blackberry users moving to BB10 are sure getting more, its no contest. On the BIS, Blackberry has not confirmed officially and even if they do, some Operators allow everybody to subscribe to BIS, so at least new BB users will still get good GB

    Symbian users moving to Windows Phone had a lot to miss at first and even now they still have some stuffs to miss.

    I use a Nokia 808 PureView and to move to a Lumia 920 I will have to loss somethings am used too.

    What do you say to that?

  34. February 2, 2013 at 19:25

    Not to forget, It’s an endless race. I believe Blackberry is coming up higher. Even before the launch of BB10, I hyped it well on campus.
    I really hope this will be a turn-around for the sleeping Blackberry.
    Hate the new OS+Devices all you like; I say ‘Thumbs Up’ to Blackberry!

  35. bosun99uk
    February 2, 2013 at 20:28

    This BIS news has gone far oh, have being receiving chats from people asking about it.

  36. GS
    February 3, 2013 at 13:57

    What’s Price of BB10 in Naija

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