MOBILITY

What a bad mobile site can cost your business

Responsive-web-design

Some time ago I wrote an article on the benefits of a mobile website/blog, which I recommend reading before you continue reading this post. Some few days ago, I read the January/February edition of Oracle Magazine that has sat on my desk since the beginning of March. In this latest edition of the prestigious IT magazine, the news editor published a striking recent finding on the use of mobile sites. The findings was deduced from a recent survey involving 1,008 adult smartphone users in the United States KEY FINDINGS OF THE SURVEY:

  • 48% of respondents feel frustrated and annoyed when they get to a site that’s not mobile-friendly.
  • 36% of respondents feel like they’ve wasted their time by visiting those sites.
  • 52% of respondents say a bad mobile experience made them less likely to engage with a company.
  • 48% of respondents say if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.

These users didn’t have fun using a mobile hostile site from their mobile browsers and of course we know that the lesson from this survey isn’t made only for large business owners. In this survey we see the general feeling of mobile users when they bump into a blog or site that is heavy in size with a lot of media or that is generally too compatible with mobile browsers.

It really can be awkward using a site that isn’t mobile friendly from a mobile web browser. This is the more reason why you must make your website mobile friendly now!

About Chekwas Ojike
Chekwas Ojike have been blogging since 2005. He is a trained Physicist and owner and Founder of Mymobnet.com, Follow me on twitter @Mymobnet, My Facebook and My Google Plus

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9 comments for “What a bad mobile site can cost your business

  1. March 16, 2013 at 2:51 pm

    wondering what the role of Proxy_based browsers (like UC Mobile, Chrome and Opera Mini) is, in this scenario.

    these Browsers process and crunch down even the most complicated NON mobile websites. and the result is usually NOT shabby.

    with millions using these browsers, they obviously offer a service that many people appreciate, and is indispensable on slow networks.

    i would say the majority of people patronizing such browsers are in the developing countries.

    what then is the importance of mobile_ Optimized websites (a t least in the developing / third world countries)?

    don’t the proxy_server based BROWSERS “mobilize” those “unmobilizied” websites, ALREADY?

  2. March 16, 2013 at 3:42 pm

    Actually eye_bee_kay, these proxy browsers fulfil the part of making the content of the website available on low memory phones and all. But they cannot handle top-notch technologies like Javascript and Ajax.

    If a site is not built with mobile in mind, the user interaction would not be good enough.

    For example, a site like mp3avi.com (no harm intended), doesn’t work well on Opera mini et al.

  3. March 16, 2013 at 4:33 pm

    You are right Seun. Those days when we worked with html codes and dreamweaver software, we would test our site in all the major pc browsers to know what it would look like. This still apply today. Unfortunately many Webmasters do not care to know what other browsers say of their site and many will only settle for whatever they see in Opera mini which is no doubt the most popular mobile browser.

  4. March 16, 2013 at 4:57 pm

    @ Chekwas Ojike / Seun,

    thank you for your explanation.

    however, moving away from the realm of the Opera Minis of this world. ..

    are we saying that a full fledged mobile web browser like FireFox / Dolphin HD would be unable to handle ANY webpage thrown at it,?

    my questiont is, is it still necessary, or even important to have separate mobile versions of webpages, guven t that modern mobile browsers are practically as powerful as their desktop counterparts (and can handle all those modern web technologies efficiently)?

  5. March 17, 2013 at 8:39 am

    The facts still remains that not all mobile user would settle for third-party browsers like Opera mini & co. As most do prefer the stock browser that come with their device.

    In all, an mobile optimized site would always render better on mobile devices given the ergonomic display available on such devices.

    More reason I had to settle for a simple and uncomplicated theme with less JavaScript and non flash technology involved in the coding.

    And I like how it renders on mobile too! :)

  6. March 17, 2013 at 10:38 am

    I get your point eye_bee_kay.

    You said some mobile phones have great full fledged browsers. Which is great, but what happens to the other millions of not so capable phones? That’s the problem.

    Even the iPhone (which is awesome), fails in some things. For example, read this scenerio that happened during the last Obama campaign..

    It is not a must to create a “mobile” website (i.e an m.example.com) after creating the “normal desktop” website. You can decide to have a responsive design ( RWD). Of which both options can still have problems on mobile. Punch Newspaper is using the former and they have problems with their links. The other example of Obama’s campaign website shows another problem with even a reponsive web design.

    All I’ve said is on one level, when you bring the screen real estate in, you have another discussion.

    But the real solution, is to make your web site mobile friendly through what frontend developers call Progressive Enhancement.

  7. March 17, 2013 at 5:07 pm

    Thanks for expanding this post John and Seun. Even in reality I mean without the technical terms..we know how annoying it can be when your mobile browser fail to load correctly a CSS or JavaScript file..it will practically alter the design of the page and sometimes render the page almost shapeless. The research in my main post was originally posted by Oracle in their latest issue. I believe they considered the modern browsers (Skyfire inclusive!) before they published that.

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