What a bad mobile site can cost your business
Some time ago I wrote an article on the benefits of a mobile website/blog, which I recommend reading before you continue reading this post. Some few days ago, I read the January/February edition of Oracle Magazine that has sat on my desk since the beginning of March. In this latest edition of the prestigious IT magazine, the news editor published a striking recent finding on the use of mobile sites. The findings was deduced from a recent survey involving 1,008 adult smartphone users in the United States KEY FINDINGS OF THE SURVEY:
- 48% of respondents feel frustrated and annoyed when they get to a site that’s not mobile-friendly.
- 36% of respondents feel like they’ve wasted their time by visiting those sites.
- 52% of respondents say a bad mobile experience made them less likely to engage with a company.
- 48% of respondents say if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
These users didn’t have fun using a mobile hostile site from their mobile browsers and of course we know that the lesson from this survey isn’t made only for large business owners. In this survey we see the general feeling of mobile users when they bump into a blog or site that is heavy in size with a lot of media or that is generally too compatible with mobile browsers.
It really can be awkward using a site that isn’t mobile friendly from a mobile web browser. This is the more reason why you must make your website mobile friendly now!