I have been meaning to write this article for a long time now.

Looking at the mobile services market here in Nigeria, I am both amused and sad (though how that combination is possible is beyond me) at how everything seems to boil down to price.

The operators are in a nasty price war – and I daresay that we all are the worse for it. Here is what may have escaped us – every time a network operator has further crashed tariffs, quality of service (QoS) on that network has followed in tow.

Unfortunately, the consumers, who cry foul every time that happens, are as much to blame for the scenario.

But an industry that is price-driven alone is a dangerous thing. Note that I said “alone”.

I wish that one network operator would dare to stand out and offer significantly higher tariffs and superb, stellar services. For example, I’d like to see a network where I can upload 2GB of data without breaking a sweat in a matter of minutes. Every single time. I wouldn’t mind paying more for that service.

That would be serious differentiation based on value, not just price. People who need that kind of reliability are sure to be willing to pay for it.

Let’s take a look at the device market. Apple introduced a device that offered much less features than the competition, but that also cost significantly more. This was at a time that the global economy was going down the drain. Did Apple fail?

No; they didn’t. As a matter of fact, Apple has performed exceptionally well by refusing to compete on price. The iPhone range offers less features than others, but because it does well those things that it offers, it could be sold successfully at a premium price.

That’s market differentiation. Apple was not trying to produce another Symbian or BlackBerry copy back then. While they have since implemented some more features, they are still not producing just another smartphone.

I hope we get the picture. As consumers, we need to accept that all networks do not have to offer low tariffs – if they can offer superb value. We need options, and right now, those options do not exist.

Paying More for Less

While we now have much lower tariffs than we had many months and years ago, the fact that we have to maintain multiple lines and devices means that we may not necesarilly be spending less.

We are probably just going round in circles.

Options and Choices

I want to see the people’s network – one that offers the lowest tariffs. But then, I wouldn’t expect the most reliable services from such a network in comparison with a network offering premium services.

I also want to see the turbo (premium) network – one that offers the most rock solid connections for both voice and data, but perhaps at significantly higher tariffs.

There would also be room in the middle – for those who want a bit of this and a bit of that.

That way, consumers can make real choices. With a market as large as Nigeria, operators should have no fear of standing out from the crowd.

The Present is Mediocrity

Unfortunately, right now, there is no differentiation in the market. Absolutely none. There is no competition, for competition based on price alone is not healthy competition.

Dear network operators, where are your balls? You are all hiding in your comfort zones.

Right now, all you are offering are the same things at more or less the same prices. You are valueless brands. Waterless wells. Tasteless salt.

Your so-called brands only exist on TV and on the pages of newspapers. I know that your brand managers will blacklist me for saying this, but its been said. Go break a leg.

All you have here in the Nigerian market are business names, not brands. You are all the same.

And when someone dares to attempt to glorify this mediocrity with a statement like, “Only in Nigeria is this possible“, yes; I agree – only in Nigeria can anyone make millions daily from offering such poor, tasteless services like our networks operators offer.

In 2011, and in a country of over 150 million people, that’s shameful.

With what has been tagged “fantastic visa bundles”, VISAFONE has crashed its on-net voice tarrif again.

According to Mr Joseph Ushigiale, the head of coperate communications, “On this bundles, customers would make Visafone to Visafone calls at less than 1kobo per second and 50 kobo per minute”.

I remember the first mobile phone in my house. It was a Trium, and we fondly called it ‘Triumphant entry’. A basic device that did voice calls and text messaging it was, and I am sure that such was the experience with a lot of our phones back then.

Then our phones started having fun edges to them. Rather than the basic functions of communicating with friends and loved ones via call and text, you could also relax and enjoy a game.

Back then, we thought that was grand.

But further down the road, our phones became more of several things – FM radio, cameras, mp3 players, and in this part of the world, a source of light with the introduction of torchlight phones.

Phones have become mini-computers: for E-mail, organising, documentation, instant messaging and the like.

Phones have become mini theatres: you can just relax in your own comfort zone and have Silverbird cinemas in the palm of your hands. Sort of.

Today, our phones are constantly in our hands. It is almost embarassing. Even more embarassing it would be if our phones could speak and were to ask us something like this: ‘Why are you always running your hands over my body and fingering me?‘ What would be your response?

In the meantime, I patiently await a phone with air conditioning facilities to save me from today’s terrible heat.

Please refer back to the question and share your experiences of what your phone is today.

Tariffs and telecomm products are one of those things that have always spirals downwards in Nigeria, no matter how much inflation spirals, telecoms prices keep dropping.

On the heels of MTN new tariffs, Globacom have just launched a new set of voice/SMS tariff plans, labelled; More Classic, More Prime, More Business, and More Power. Those who live in Lagos can now rejoice, as they are not currently enjoying the Glo Infinito package which was recently introduced in twenty four states. Of course, Lagos was excluded. While a few individuals resident in Lagos have reported that they are active on the plan, I tried it but I was still billed based on the old rate.

The benefits of the new Glo plans include:

• Uniform Tariff to ALL Networks
• NO Rentals
• NO Condition offers, NO complications
• Huge savings
• No Deposit, Instant Access, Cost control
• Offers instant connectivity and International Direct Dialing facility

We are still waiting for the changes that Barti Airtel of India (the new owners of Zain Nigeria) are going to introduce. We are also still waiting for Glo to implement the reduced internet subscription prices that they promised.

This is the time for the operators to fight and the time for subscribers to smile.

More details on Glo’s new voice/SMS plans are available on the Glo website.

It is looking like the widespread uptake of Glo’s recently announced Glo Infinito voice tariffs is beginning to take its toll on network integrity.

In the last few days, it looks like it has gotten more common to be told “Sorry, your call cannnot be completed now. Please try again later” when attempting a call.

In addition, from around 9.00 p.m. daily, getting and maintaining an internet connection becomes problematic at our end here. This is a phenomenon that was peculiar to MTN internet before now.

While less common, we have also faced internet connectivity issues during the day time as well. Speeds have dropped too.

Whether this is a fallout of Glo Infinito uptake or not, it needs to be addressed. I used to confidently tell people that Glo High Speed Internet was the most stable mobile internet service around. That is looking like a thing of the past.

What has your experience with voice, SMS and mobile internet on Glo been since the new Glo Infinito tariffs came into effect?

I am doing this post from Accra, the capital city of Ghana. One of the uncomfortable things about travelling out of one’s native country is the prospect of being unreachable by your loved ones while on the move.

This used to be the case. Now, with voice and data roaming on mobile networks, it is fast becoming a thing of the past.

When my family and I left Nigeria on friday, thanks to seamless roaming on both MTN and Zain networks, we have stayed in touch on our regular GSM lines where each of those networks have coverage. For MTN, we had a signal most of the time and encountered black spots every now and then. This was because MTN has networks active in Benin, and Ghana.

On MTN, I received calls and SMS for free, and made calls at the same rate as subscribers on the host network pay. Unfortunately, data roaming did not work, so I was offline some time after we entered Benin till our arrival and settling down at Accra.

Zain data roaming worked once we got to Ghana, as there were no Zain networks in benin and Togo. My wife received calls for free as well and made calls to loved ones back home. As for data roaming on Zain, while there is GPRS/EDGE/3G/3.5G coverage, her Zain Nigeria line won’t even indicate the presence of that.

PS: The Zain Nigeria website says that data roaming is available in Ghana on “Tigo (Millicom)”. Why not on Zain Ghana?

I purchased a Zain Ghana SIM for mobile internet use. It came pre-activated for internet. All I had to do was load airtime, enter the settings manually, subscribe to a plan, and I was good to go. EDGE coverage is strong at our location, and I am posting this on Zain Ghana internet.

Our holiday spot, Atlantic Resort, has a Wi-fi hotspot. I will be subscribing as soon as I can get my lazy butts off the bed and out of the chalet.

This is Yomi Adegboye reporting live from Ghana for MobilityNigeria.com.

According to a news report filed by the Daily Trust on the 30th of June, Globacom announced through its Group Chief Operating Officer, Mr. Mohamed Jameel that they would be crashing the prices of internet connectivity come September.

In the same breath, he also said they would be reducing call rates “with or without the consent of other operators in the country”. This is supposedly being made possible by the completion of Globacom’s fibre optic network across the country.

If this happens, I am sure that it would be welcomed with open arms by the public. One can only hope that quality of service will not be compromised.

I am quite skeptical about the claims to crash internet connectivity tariffs, as no mention was made of the medium by which it would be delivered. What is the point of introducing cheap rates when you have to pay a huge sum, say about N25 – 30, 000 (I’m just guessing here) to buy equipment and sign up?

Unless Glo have changed their ways, the GSM operator might also introduce some stringent measures before one can sign up. If they are going to reduce voice rates without the consent of the other networks, does this mean they will be subsidizing interconnectivity rates and will the NCC grant them the go-ahead? More questions than answers!

All in all, we (eagerly?) await the roll out.

The report is available here.

I have held off writing on these issues for a while now but I can’t
just take it anymore. I am thoroughly disappointed (not for the first
time) with MTN and it is a pity that there are no better options out
there. As such, I am stuck with them for now.

My problem with MTN’s voice servicce has more to do with billing than the quality of calls. A few weeks ago, I noticed that any airtime that was left on my line was being deducted sometime after 10pm on a daily basis. As I do not load much credit on the line, I overlooked it initially. But things came to a head when on a particular day I had loaded N750 and barely used N150, the N600 left on my line disappeared shortly after 10pm. I only discovered this when I wanted to make a call.

I was annoyed, to say the least. As I could not get through to Customer Care by voice, I got their (Customer Care) email address from their website and fired off an email. A few days later, I receiveed a reply that said there was nothing wrong with my line and that the credit had not been wrongly deducted.

At this same time, I noticed that while browsing pay-as-you-go my line was not being billed immediately.

For example, if I went online and downloaded 100kb at 11am, my airtime would remain the same, giving the false impression that I was browsing free. Much later in the day, I was eventually billed for the internet access. This prevented me from doing a proper reconciliation of data and voice costs.

Funny enough, a day after they sent me the mail, the whole billing issue stopped. But a week later, it started again. Since then, I have learnt to load the amount of airtime that I need/can use before 10pm. Anytime after that, there is the risk of my account balance reading N0.00.

The data issues are the same recurring ones and it is quite annoying
that they continue unabated. I am currently subscribed to the Night
plan (10pm – 5am) with a 3GB cap but I have barely used 1GB with
barely a week left before it expires. When the network is up, it is
superb most of the time but the sporadic nature of the downtimes are
quite annoying. Moreso it appears that it seems to happen when I have some urgent work to do or deadline to meet.

I believe the introduction of a dedicated data customer care number/email would help in bringing these issues to their notice and aid the quick resolution. I would understand downtimes of a couple of hours but when it runs into 8-10 hours as happened a couple of days ago, that’s unacceptable.

Sadly enough, I dont have a back up plan at the moment. Not that there are any appealing options anyway.

1. Etisalat EDGE is way too expensive
2. Zain 3G is non-existent
3. Glo is trouble laden, and
4. My experience with Starcomms is a story for another day

For now, I am not adventurous enough to spring for any other ISP at this point in time.

I am fed up – and that is putting it mildly.

Is anyone out there having the same problems?