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	<title>Mobility blog &#187; Mobile commerce</title>
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	<description>The exciting world of mobile devices, apps and services</description>
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		<title>Nokia Maps Does M-commerce Right</title>
		<link>http://mobility.com.ng/2009/07/10/nokia-maps-does-m-commerce-right/</link>
		<comments>http://mobility.com.ng/2009/07/10/nokia-maps-does-m-commerce-right/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 18:55:50 +0000</pubDate>
		<dc:creator>Mister Mobility</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[m-commerce]]></category>
		<category><![CDATA[Mobile commerce]]></category>
		<category><![CDATA[Nokia maps]]></category>
		<category><![CDATA[voice and visual direction]]></category>

		<guid isPermaLink="false">http://mobilitynigeria.com/?p=1594</guid>
		<description><![CDATA[I wrote a piece giving my first impressions of Nokia Maps 3.0 a few days ago. I found the app quite good, but it didn&#8217;t come with a free licence for visual and voice directions. Drive navigation, the term that Nokia uses for this, is a premium service requiring a subscription. I decided that in [...]]]></description>
			<content:encoded><![CDATA[<p>I wrote a piece giving <a href="http://mobilitynigeria.com/2009/07/07/a-look-at-nokia-maps-3-0/">my first impressions of Nokia Maps 3.0</a> a few days ago. I found the app quite good, but it didn&#8217;t come with a free licence for visual and voice directions.</p>
<p>Drive navigation, the term that Nokia uses for this, is a premium service requiring a subscription. I decided that in order to give the application a fair review I needed to try Drive Navigation out.</p>
<p>Fortunately, Nokia Maps has a menu embedded that lets users subscribe right on the handset you are using. Well, I dived in there, and was presented with the various subscription plans and fees, as well as a form to enter my credit card details.</p>
<p>In a few moments, I had purchased a 30-day licence. I recieved an SMS receipt:<br />
<img src="http://mobilitynigeria.com/wp-content/uploads/2009/07/Scr000036-300x225.jpg" alt="Scr000036" title="Scr000036" width="300" height="225" class="alignright size-medium wp-image-1595" /></p>
<p>I had also opted for an email version of the recipt (which contained more details).</p>
<p>The whole order process was smooth and easy. Impressive. Mobile commerce, if done right as in this case, will encourage more mobile users to make purchases right on their devices.</p>
<p>The 30-day subscription costs just N999.00, which is significantly less than most people spend on airtime monthly (Okay, okay; I&#8217;m speaking for myself), and it was completed under 5 minutes.</p>
<p>The payment services was handled by Tanla Oy, a company with indian origins that offers end-to-end mobile commerce, mobile entertainment, mobile internet and mobile advertising solutions.  </p>
<p>After I entered my licence code in the appropriate menu on the phone, I was ready to go:<br />
<img src="http://mobilitynigeria.com/wp-content/uploads/2009/07/Scr000035-300x225.jpg" alt="Scr000035" title="Scr000035" width="300" height="225" class="alignright size-medium wp-image-1596" /></p>
<p>I&#8217;ll be putting Nokia Maps through its paces over the next few weeks. In addition, I&#8217;ll be doing same with <a href="http://mobilitynigeria.com/2009/07/09/a-quick-look-at-garmap-for-mobile/">Garmap for Mobile, which I also wrote about just yesterday</a>.</p>
<p>Looks like I&#8217;ll be having fun for some time. Hopefully, I won&#8217;t get myself lost following either application <img src='http://mobility.com.ng/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' />  Which is very, very unlikely, judging by what I have seen so far.</p>
<p>In the meantime, kudos to Nokia for making it easy to get a subscription to the Nokia Maps Drive navigation service.</p>
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