Looking through all the news of new devices being made available on various networks across the world at subsidised prices, I had to ask myself, “When exactly will our networks begin offering subsidised phones with their services?”

Come to think of it, purchasing a phone through a network here in Nigeria often means that you are paying more for it than if you purchased the device on the open market. Yes; just try getting a Blackberry from MTN, Glo or Zain!

For example, a strategy that a late-comer like Etisalat could use to generate new subscriptions is to offer subsidised phones (and lower tariffs) on a contract. Have they considered it?

Perhaps I am merely dreaming. But, back to my question… “When?” Does anyone know?