SMEpal

MobilityNigeria State of the Mobile Web Report – April 2010

Posted on 05 May 2010 by Mister Mobility

Okay, okay, we are sort of copying Opera here. So what’s wrong with imitating a good thing?

Anyway, we just thought it would be fun to provide a report of mobile web traffic on MobilityNigeria.com. Below is the report for April 2010.

April Traffic Report

Overview

  • 31% of MobilityNigeria’s traffic is from mobile devices
  • 355 devices on 299 networks from around the world
  • 61.5% – regular numberpad phones
  • 17.4% – QWERTY devices
  • 15.6% – touchscreen devices
  • 20.8% – smartphones

Brands

  • 61.8% – Nokia phones
  • 9.6% – Sony Ericsson
  • 5.5% – Samsung
  • 4.2% – Apple

Top 5 PhonesNokia-3110 classic

  • Nokia 3110 Classic 6.7%
  • Nokia 5800 4.8%
  • Nokia E63 4.5%
  • Nokia N70 3.5%
  • Nokia 5130 Classic 3.3%

Top Networks
A total of 299 networks are used to access MobilityNigeria.com

  • 43.3% – MTN Nigeria
  • 10.3% – Etisalat Nigeria
  • 10.3% – Zain Nigeria
  • 2.9% – GloMobile Nigeria

Top Countries

  • Nigeria – 66.9%
  • India – 6.3%
  • USA – 3.5%
  • UK – 1.8%

Well, that’s it – a snapshot of mobile traffic for April 2010 for Nigeria’s number one mobility site. A few things to chew on:

- mobile web traffic is not driven by any of the new top-end smartphones or new mobile OSes
- low-end devices rule
- Nokia rules
- Symbian rules
- MTN rules (and Glo is surprisingly left in the dust)
- for all the hype about touchscreens (and even QWERTY keyboards), regular keypad devices rule
- more QWERTY devices than touchscreens make the list

Don’t forget, this is all MobilityNigeria.com traffic only, but then the above may present some fair indicators about mobile web traffic in Nigeria in general.

This post was written by

Mister Mobility – who has written 927 posts on Mobility blog.

Founder, Mobility blog, serial lifestyle entrepreneur, speaker, & writer. Charming, passionate, tenacious & non-conformist. Will dance! Follow him on Twitter @Mister_Mobility.

Send an Email

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Related posts:

  1. MobilityNigeria State of the Mobile Web Report – May 2010
  2. MobilityNigeria State of the Mobile Web Report – June 2010
  3. MobilityNigeria State of the Mobile Web Report – August 2010
  4. MobilityNigeria State of the Mobile Web Report – July 2010
  5. MobilityNigeria State of the Mobile Web Report – December 2010

17 Comments For This Post

  1. archie Says:
    Browsing with Google Chrome 4.1.249.1064 Google Chrome 4.1.249.1064 on Windows Vista Windows Vista

    Top countries India 6.3%? thats surprising. I thought US, UK or South Africa would come after Nigeria giving our population in these countries.

    Quite revealing, this statistic.

    Like or Dislike: Thumb up 0 Thumb down 0

  2. Yomi Adegboye Says:
    Browsing with Fennec 1.0.1 Fennec 1.0.1 on GNU/Linux GNU/Linux

    We were a bit surprised too, especially concerning traffic from South Africa. Of course, the top Indian network for the month was Airtel.

    Like or Dislike: Thumb up 0 Thumb down 0

  3. olurotimi lawal Says:
    Browsing with Opera Mini 5.0.18741 Opera Mini 5.0.18741 on J2ME/MIDP Device J2ME/MIDP Device

    i guess why mtn carried the day is this free browsing thing. zain and etisalat has 100mb/30day and glo has been more or less expensive. well thats the beauty of stat

    Like or Dislike: Thumb up 0 Thumb down 0

  4. Auwal Says:
    Browsing with Opera Mini 4.2.13337 Opera Mini 4.2.13337 on J2ME/MIDP Device J2ME/MIDP Device

    Glo will overtake the others when their glo1 cable comes live, but we don’t know when, if anyone knows should please let us know, because we expect cheaper rates then.

    Like or Dislike: Thumb up 0 Thumb down 0

  5. deoladoctor Says:
    Browsing with Internet Explorer 8.0 Internet Explorer 8.0 on Windows XP Windows XP

    Nice work.

    Quite revealing too.

    Thanks and keep informing us.

    Like or Dislike: Thumb up 0 Thumb down 0

  6. Afewgoodmen Says:
    Browsing with Opera 10.50 Opera 10.50 on Windows 7 Windows 7

    You did not say anything about Starcomms network. I browse with the Starcomms data plan. You also did not mention the breakdown for the remaining 69% that is not mobile! All in all, good stats.

    Like or Dislike: Thumb up 0 Thumb down 0

  7. Yomi Adegboye Says:
    Browsing with Maemo Browser 1.5.6 Maemo Browser 1.5.6 on GNU/Linux GNU/Linux

    Afewgoodmen,

    Mobile traffic from Starcomms is negligible, because for the most part mobile browsing on the Starcomms network is limited to a handful of smartphones. It falls under the ‘others’ category.

    This report is limited to mobile traffic in line with MobilityNigeria’s core focus – true mobility. In this case, that translates to the mobile web – web browsing ON mobile devices.

    Like or Dislike: Thumb up 0 Thumb down 0

  8. Afewgoodmen Says:
    Browsing with Internet Explorer 8.0 (Compatibility Mode) Internet Explorer 8.0 (Compatibility Mode) on Windows 7 x64 Edition Windows 7 x64 Edition

    Inasmuch as I want to agree with you, I still beg to differ. Computers still browse your site. In fact I do most of my browsing experience of MN on my laptop. Anything bad if I request you add computer or laptop data plan Statistics to your analysis. The odd but significant 69%?

    Like or Dislike: Thumb up 0 Thumb down 0

  9. Yomi Adegboye Says:
    Browsing with Maemo Browser 1.5.6 Maemo Browser 1.5.6 on GNU/Linux GNU/Linux

    afewgoodmen, nothing bad o, except that this report is specifically ‘State of the Mobile Web’ report. That means its focus is mobile web usage and nothing else.

    This report is about mobile web traffic on MobilityNigeria.com, not general traffic. We would love to oblige you with your request that we include laptop/desktop usage, but then that would defeat the purpose of the report. What you are asking for is like askng Opera to include Opera Desktop statistics in their State of the Mobile Web report.

    Like or Dislike: Thumb up 0 Thumb down 0

  10. Afewgoodmen Says:
    Browsing with Opera Mini 5.0.0176 Opera Mini 5.0.0176 on iPhone iPhone

    This article is undisputably a very good first! But I would still love to see the ratio of browser usage. I bet if you do that, internet explorer should come first. What d’you think?

    Like or Dislike: Thumb up 0 Thumb down 0

  11. Afewgoodmen Says:
    Browsing with Opera Mini 5.0.0176 Opera Mini 5.0.0176 on iPhone iPhone

    @yom. I agree with you. But perhaps you can write another article to cater for the rest points. I’m like Oliver Twist. No vex.

    Like or Dislike: Thumb up 0 Thumb down 0

  12. Yomi Adegboye Says:
    Browsing with Maemo Browser 1.5.6 Maemo Browser 1.5.6 on GNU/Linux GNU/Linux

    Afewgoodmen,

    Vex ke? Nothing like that at all. Yes; Internet Explorer is likely to top a browser comparison.

    Like or Dislike: Thumb up 0 Thumb down 0

  13. MAHOGANY Says:
    Browsing with Google Chrome 5.0.375.29 Google Chrome 5.0.375.29 on Windows XP Windows XP

    who says a 14.1″ or 12.1″ laptop is not mobile? i don’t agree on your defintion of “true mobility” . these days you can’t catch me browsing on a phone.

    Like or Dislike: Thumb up 0 Thumb down 0

  14. Yomi Adegboye Says:
    Browsing with Maemo Browser 1.5.6 Maemo Browser 1.5.6 on GNU/Linux GNU/Linux

    who says a 14.1″ or 12.1″ laptop is not mobile?

    To be sure, I just checked the discussions so far; No one has said so.

    i don’t agree on your defintion of “true mobility”

    Who said you have to? Simply state the points why you disagree.

    A few things I am interested in. Do you take your 12.1″ laptop along to social events? How long does its battery last when unplugged from the wall and connected to the internet? Is it always on and always online? Is it always on your person?

    Note that regardless of your answers to those questions, you still don’t have to agree with me. But at least other readers will get to see the picture clearly.

    Cheers.

    Like or Dislike: Thumb up 0 Thumb down 0

  15. MAHOGANY Says:
    Browsing with Google Chrome 5.0.375.29 Google Chrome 5.0.375.29 on Windows Vista Windows Vista

    your report did not capture browser type. i think that will be very useful.

    Like or Dislike: Thumb up 0 Thumb down 0

  16. Michael Okiei Says:
    Browsing with Opera 10.00 Opera 10.00 on Windows XP Windows XP

    I would love to know if operamini and bolt users (who select the mobile- layout option) are covered in this report..seeing that traffic goes through their servers before reaching mn.com

    By the way, Thanks for the information. Nokia’s would clearly be in the lead for a while to come.

    Like or Dislike: Thumb up 0 Thumb down 0

  17. Yomi Adegboye Says:
    Browsing with Firefox 3.6 Firefox 3.6 on Windows XP Windows XP

    Opera Mini users account for only 7% of MN mobile traffic. Bolt users are so minimal that they don’t register. They would come under the “others” category.

    Like or Dislike: Thumb up 0 Thumb down 0

Advertise Here
Advertise Here

Text Ads

 

Turbo-charged Website Design

We design & code superb websites! Visit Alireta for details

 

Free "Unlimited" Web Hosting

Enjoy the best web hosting services with UNLIMITED features FREE for a whole year, no strings attached. Visit www.arthurwales.com/promo for details

 

Advertise in our Classifieds

N5,000 per month. Mail business@mobility.com.ng for enquiries.

 

RELATED SITES

  • SMEpal PR, publicity and exposure for small/medium enterprises
  • WapReview Covering the mobile web since 2004

Be Notified of New Posts

Your Email:

SpreadMedia

Switch to our mobile site